But spending time outdoors isn’t only reserved for exercise or social catch-ups, Champneys has found that people are becoming more interested in a nature-focused summer holiday than ever before, as searches for “glamping” rise 678% from this time last year.

Here are some key angles we think your readers will be interested in: 

  • Search volume for ‘glamping’ in the UK had risen 104% from July 2019 to July 2020
  • Google searches for ‘glamping’ in the UK is currently seven times higher than it was at the end of 2020
  • There has been a steady increase in search volume for ‘glamping’ in 2021, with a steep 45% increase since the last week of April.

Alan Whiteley, CEO at Champneys, comments: “Over the last year, people across the country have developed a closer relationship with nature. Whether it’s from a weekend walk in the great outdoors, enjoying some fresh air on a lunch break while working from home, or meeting up with a friend or family member for some headspace. Connecting with nature has helped improve our well-being both physically and mentally, with this connection potentially having an impact on how we wish to spend future holidays and downtime.

“This shift towards reconnecting with nature drove our desire to make the most out of our idyllic countryside setting. We are inviting guests to experience the healing and restorative powers of being grounded outdoors in nature with a unique Glamping stay, while the luxury of pampering treatments await nearby in the spa.” 

Commenting on the research, Kate Taylor, Marketing Director at Champneys: “We’ve seen a significant increase in Google searches for Glamping since the beginning of the pandemic, showing a clear spike in interest towards a more luxurious and relaxing escape. Following restrictions around international travel, many people have resorted to staycations, with Glamping offering a unique stay where you can experience nurture in nature – especially when combined with a pampering wellness retreat.

“Although international travel is set to return and life begins to feel more ‘normal’, our analysis predicts that the impact of many lockdowns has meant that people are still interested in a calm, nature-first trip, such as Glamping. The data shows a clear indication that interest in Glamping is on an upward trend once again, predicting a summer of relaxation, rejuvenation and reconnecting with nature.”

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