UEFA have pledged to invest €1bn (£830m) into women’s football up to 2030 in an effort to create a future for the next generation of players, coaches, referees, volunteers and fans.
The move is part of their new women’s football strategy branded Unstoppable, which builds on the success of their previous plan launched in 2019, Time for Action.
They’ve set out four long-term goals for 2030, including:
UEFA’s managing director of women’s football, Nadine Kessler said: “European women’s football has never been in a better place. National teams and clubs are excelling thanks to enormous investments, improved competition structures and thousands of emerging professional playing opportunities.
“Women’s football in Europe has become a sport for the masses, attracting an ever-growing and diverse fan base, and partners that wholeheartedly contribute to its growth. It is our promise to keep investing and collectively lead the game forward, with all European national associations, leagues, clubs, players, fans and partners part of our journey – because women’s football is Unstoppable.”
Unstoppable has been publicly supported by Lioness legend Jill Scott, Chelsea and England star Lauren James, as well as two-time Ballon d’Or winner Aitana Bonmati.