Manchester City have issued a statement claiming tribunal victory against Premier League ruling over two sponsorship deals that the league had deemed to be against their rules.
The Premier League had wiped two sponsorship deals off Manchester City’s accounts on the basis that they came from an associated party – that is, a company related to City and/or their owners.
Premier League and Manchester City both welcome APT arbitration findings
Suspicions were raised that the tribunal were expected to find against the Premier League two weeks ago after the Premier League put their proposals to amend APT rules on ice.
The rules were first introduced in December 2021 following Newcastle United’s takeover by Saudi Arabia’s Public Investment fund, with other clubs fearful that money might be injected via sponsorship deals to boost revenues.
An amendment to the APT rules was voted in earlier this year, prompting City to bring their challenge through the Premier League’s arbitration procedure. The tribunal has now backed up their stance that some of the ‘fair market value’ rules were unlawful. Those rules required all sponsorship deals from parties with a ‘significant interest’ in the club to be run past the Premier League for approval
“The Tribunal upheld the need for the APT system as a whole and rejected the majority of Manchester City’s challenges. Moreover, the Tribunal found that the Rules are necessary in order for the League’s financial controls to be effective.
“The decision represents an important and detailed assessment of the APT Rules, which ensure clubs are not able to benefit from commercial deals or reductions in costs that are not at Fair Market Value (FMV) by virtue of relationships with Associated Parties. These Rules were introduced to provide a robust mechanism to safeguard the financial stability, integrity and competitive balance of the League.
“The Tribunal did, however, identify a small number of discrete elements of the Rules which do not, in their current form, comply with competition and public law requirements (more information below). These elements can quickly and effectively be remedied by the League and clubs.
“In the meantime, the Premier League will continue to operate the existing APT system, taking into account the findings made by the Tribunal.”