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Pureit offers a broad range of residential water purification solutions, primarily in India.
The partnership with AO Smith will help Pureit deliver even more advanced solutions to address the evolving water purification needs in India.
AO Smith Corporation, a global water technology company, on Friday said it has completed its acquisition of Pureit, a Hindustan Unilever Limited (HUL) company. Pureit offers a broad range of residential water purification solutions, primarily in India.
Kevin J Wheeler, chairman and chief executive officer of AO Smith, said, “Pureit complements our premium brands in the market and their strength in e-commerce will allow us to expand our presence in that channel. This acquisition aligns with our strategy of adding scale and enhances our premium water treatment product portfolio and distribution footprint.”
Pureit was first launched in 2004 in Chennai, India, to provide accessible and safe drinking water to the fast-growing populations of South Asia, and beyond. Today Pureit is a leading water purification business operating in India, Bangladesh, Sri Lanka, Vietnam and Mexico, among other markets, with a diversified product offering across devices, filters and spares.
Parag Kulkarni, president of AO Smith Indian Water Products Private Limited, said, “We are excited to welcome Pureit to the AO Smith family. Pureit’s history of providing effective water purification solutions has made them a leader in the water industry.”
Sreenivas Narayanan, general manager of Pureit, said, “Aligning with AO Smith is a significant step forward for Pureit, enabling us to merge our strengths in innovation and market reach. Together, we look forward to setting new benchmarks in water purification and combining our shared commitment to quality and customer trust. This partnership with AO Smith empowers us to deliver even more advanced, reliable, and accessible solutions to address the evolving water purification needs in India.”
