Tennis star Coco Gauff has announced the formation of her own management company, marking a significant step in her professional and entrepreneurial journey. The 21-year-old World No. 3 confirmed on April 3 that she has parted ways with Team8, the agency co-founded by Roger Federer, and will now oversee her business ventures through the newly established Coco Gauff Enterprises.
This move gives Gauff complete control over her endorsements, marketing strategy, public relations, philanthropic efforts, and future business initiatives. It also positions her alongside a growing number of elite athletes who are choosing to take ownership of their brand and career paths beyond the court. Gauff emphasized that tennis remains her top priority, but she is also passionate about shaping the business side of her journey on her own terms.
“I’m super excited to take this next step,” Gauff said. “This is about having more autonomy and aligning everything I do off the court with who I am as a person and athlete. I’ve learned a lot in recent years and feel ready to lead with purpose and creativity.”
The timing of the announcement reflects her maturity and growing influence in the world of sports. Gauff has already proven herself as one of tennis’s brightest young talents, winning the US Open in 2023 and reaching multiple Grand Slam semifinals since then. She also finished 2024 as the highest-paid female athlete in the world, with reported earnings exceeding $30 million, including major endorsement deals with brands such as New Balance, Rolex, and Barilla.
Her move to establish Coco Gauff Enterprises reflects a broader trend among top-tier athletes seeking more control over their financial futures. By managing her own business affairs, Gauff is expected to tailor her partnerships more closely to her values, including social justice, education, and youth empowerment — areas she has actively supported through various initiatives and public statements.
Industry insiders say the decision could also pave the way for other young athletes, particularly women, to pursue similar routes and challenge the traditional structures of athlete management. Gauff’s team, now handpicked under her direct leadership, is expected to bring together professionals in branding, legal affairs, and strategic consulting to help expand her influence both in and beyond tennis.
Though Gauff’s full calendar for the 2025 tennis season has not yet been revealed, she remains one of the favorites heading into the clay season, with the French Open just around the corner. Her focus on performance appears undeterred by her new business responsibilities — a balance that fans and analysts alike will be watching closely.
As she continues to make headlines both for her achievements on the court and her bold moves off of it, Coco Gauff is proving once again that she’s not just a tennis champion — she’s a force shaping the future of sports.