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Online conversations about Diwali grew 847% year over year among redditors in India during the festive season, who took to their communities to share their most memorable moments!
Fireworks light the sky during Diwali festival celebrations, at Chhatrapati Shivaji Park in Mumbai, Thursday, Oct 31, 2024. (PTI)
As India’s favourite festival wrapped up this weekend, Reddit transformed into a digital Diwali Mela, packed with all things festive — from dazzling dabba ideas to cosy decor inspo and lively OOTD lookbooks. Online conversations about Diwali grew 847% year over year among redditors in India during the festive season, who took to their communities to share their most memorable moments!
Luxe Gifts Ideas and Favorite Food Recipes Fuelling FOMO
Diwali gifting got luxe on r/indiasocial, where fancy earbuds and Italian chocolate dabbas gave redditors gifting goals. On r/India, a self-gifting post took a heartfelt turn as one redditor shared his journey to buying a car after years of saving, saying, “I was saving up since a couple of years and managing my life on a 2-wheeler… for a middle-class family like ours, having a car was always a dream,” – making it a truly loud and proud celebration for the community. Meanwhile, r/AajMaineKhaya had foodies buzzing, thanks to one redditor’s viral rasmalai recipe that quickly became the Diwali must-have for redditors to recreate this festive season.
Diwali Aesthetics Dazzle On Reddit
Buzzing with creativity, r/indiasocial featured a hilarious “Rangoli Expectations vs. Reality” post that sparked a mixed bag of laughter and encouragement. Other communities like r/cozyplaces turned into a feed of dreamy Diwali light setups. On r/IndianFashionAddicts, desi fashionistas consulted the community on their top house-party looks, and even pets got festive, with redditors showing off Diwali fits, paw-print rangolis and sharing tips on pet-friendly celebrations.
Celebrations That Shine: Bollywood, Global Cheers Steal The Show
Over on r/BollyBlindsNAndGossip, Alia Bhatt’s golden Diwali look, while others came together to rejoice in Bollywood’s iconic Diwali moments, both on screen and offline at this year’s festivities. Beyond Bollywood’s glitz and glam, Reddit’s global community on r/trans joined the Diwali celebrations, sharing a heartfelt “Happy Diwali to all who celebrate”, with the user sharing her Diwali celebration experience organised by her office.
