Dana Strong, Group CEO, Sky, said: “This is an incredibly exciting and significant moment for
women’s sport. The longer-term partnership reflects our commitment to women’s football and
provides the platform for us to keep working with the WPLL to bring in more fans, grow the game
and create the most entertaining and competitive women’s football league in the world.
“As the home of sport, Sky is already by far the biggest investor in women’s sport in the UK and
Ireland, and this new partnership further demonstrates our backing of elite female athletes. We look
forward to telling their stories and inspiring the next generation of fans.”
Alex Kay-Jelski, Director, BBC Sport, said: “It’s great to see the BWSL growing and growing, and I’m
delighted that the BBC are carrying on as a partner on that journey.
“There are so many great players, matches and stories each season and this deal allows fans to enjoy
them for free wherever they are, whether it’s clips on website, iPlayer and social media or the full 90
minutes on TV, radio and Sounds.
“We remain the most-used sports broadcaster in the UK, providing unparalleled cross-platform
coverage, so it’s brilliant to be able to continue bringing the WSL to audiences as part of our
unparalleled free-to-air portfolio.
“With Euro 2025 and Women’s Rugby World Cup 2025 also around the corner, the BBC will
continue to give women’s sport the platform to reach audiences across the UK.”
