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The concept of “superfoods” refers to foods with a high nutritional density, meaning they provide substantial nutrients for fewer calories
Almonds, cashews, and pumpkin seeds are excellent sources of magnesium. (Representative Image)
In today’s fast-paced world, snacking has often been viewed as an indulgence rather than a beneficial part of our diets. Yet, with a shift in consumer preferences and a growing emphasis on health, superfoods have found their way into the snack aisle, redefining what it means to snack mindfully. According to Saransh Gupta, co-founder of NutrooYumm, the right ingredients can transform snacks from guilty pleasures into nutrient-rich powerhouses. “Snacking is often considered to be unhealthy, but including some ingredients can make snacking healthy as well as tasty. Superfoods like nuts, corn, beetroot, and quinoa are great for enhancing health while satisfying all cravings,” he says. These superfoods are abundant in minerals, vitamins, and antioxidants, adding essential nutrients without piling on empty calories.
The concept of “superfoods” refers to foods with a high nutritional density, meaning they provide substantial nutrients for fewer calories. Gupta highlights that, with this benefit, superfoods like nuts, seeds, and whole grains not only satisfy but support mindful snacking, offering vitamins and minerals that contribute to increased energy and overall well-being. This nutritional density makes these foods ideal for those conscious of their calorie intake, as they deliver more benefits per bite than traditional snack foods. Gupta emphasizes, “Including superfoods in our diets improves our immunity and general well-being in addition to increasing our energy levels.” In addition, they’re loaded with antioxidants that protect our bodies against cell damage, offering a delightful flavor experience without the compromise of artificial additives.
The growing demand for superfoods goes beyond nuts and seeds; the Indian market is witnessing an increased appetite for berries, exotic nuts, and nutrient-rich seeds, signaling a shift towards more mindful, health-conscious choices. Deepak Aggarwal, General Secretary, National Dry Fruits Council of India (NDFC), sheds light on this trend: “The demand for new super fruits, berries, and seeds is rapidly growing in India as consumers shift towards healthier eating habits.” Superfoods like blueberries, cranberries, chia seeds, pumpkin seeds, and Brazil nuts are being embraced for their unique health benefits. Berries, for example, are prized for their potent antioxidants, which combat oxidative stress in the body. Pumpkin seeds, loaded with protein and essential minerals, are believed to support protection against chronic conditions such as cancer. Brazil nuts, renowned for their high selenium content, play a vital role in thyroid health, while pecans offer heart and bone benefits thanks to their calcium, magnesium, and potassium.
Moreover, as busy lifestyles call for more convenient solutions, dehydrated fruits are becoming popular as a portable and nutritious snack alternative. These snacks provide all the essential nutrients of fresh fruit, with a longer shelf life that makes them especially convenient. “Dehydrated fruits are gaining popularity as a convenient and nutritious alternative to fresh fruits. They offer longer shelf life and can be just as beneficial,” adds Aggarwal. For health-conscious consumers, they’re an excellent choice for enjoying fruit’s natural sweetness without the need for preservatives or added sugars.
Generation Z, particularly, is championing this shift, often willing to pay a premium for nutrient-dense foods that align with their health goals. This preference for superfoods has become more pronounced post-COVID, as the emphasis on immunity and wellness surged. “Generation Z, in particular, is willing to pay a premium for super fruits that enhance their health, preferring them over less nutritious options,” says Aggarwal. This health-forward generation recognizes the immune-boosting properties of nuts, seeds, and berries, which provide the essential minerals and energy necessary to maintain a robust and healthy lifestyle.
Incorporating superfoods into our daily snacking habits is more than just a trend; it represents a sustainable shift towards health and wellness. Through choices like nuts, seeds, berries, and dehydrated fruits, we’re not only savoring the flavors of nutrient-dense foods but also creating a foundation for healthier habits that support immunity, energy, and overall well-being. Consumers have a wealth of options to snack smarter and live better, one tasty bite at a time.
