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Blush blindness happens when you can’t tell if you have applied too much blush.
Blush has quickly become a must-have in beauty routines, thanks to the rise of newer, creamier products that are easy to apply and blend seamlessly. (Representative Image)
The beauty world is always buzzing with new trends but one that has caught everyone’s attention is blush blindness. This trend involves layering blush in such a way that it goes beyond the usual rosy cheeks and creates a dewy, flushed look. So, basically go overboard until you can’t see the surface. But how did blush blindness become a thing and what made blush such an essential beauty must-have?
To get the concept of blush blindness, one has to understand the trend of “eyebrow blindness.” This term, which originated on TikTok referred to the 2010s trend of thick, overdone eyebrows. In the same way, blush blindness happens when you can’t tell if you have applied too much blush. The result is a rosy glow that just doesn’t cover the cheeks but even more for creating a soft, flushed look all over your face.
This trend is closely tied to the rise of the “strawberry girl” and “tomato girl” makeup looks, which have become popular in recent years. These looks use blush in bolder ways, which neglect the traditional application (you know, just the cheeks). For example, the strawberry girl look applies blush to the nose, brow bone and even the forehead for a sun-kissed effect. The tomato girl look takes it further where it is more like the kind of natural flush you get after a beach vacation.
The blush trend gained significant momentum on TikTok, with influencers and celebrities like Sabrina Carpenter showcasing her signature rosy, dewy cheeks. Her fresh, glowing look has inspired many to embrace the blush trend, especially Gen Z, who use it to achieve a youthful and healthy glow.
Blush has quickly become a must-have in beauty routines, thanks to the rise of newer, creamier products that are easy to apply and blend seamlessly. Selena Gomez’s Rare Beauty line further fueled the trend, with her Soft Pinch Liquid Blush gaining immense popularity for its smooth texture and bold colour. Other beauty brands soon followed suit, offering a variety of blushes in different finishes and shades to suit every skin tone.
Toni Bravo, a beauty content creator from Los Angeles, feels the rise in blush’s popularity is driven by a cultural shift. In an interview with The New York Times, Bravo highlighted that the trend has become more approachable with people realising that there are various types of blushes with different shades, tones, finishes, and textures, that suit everyone’s needs.
“There’s really something for everyone,” she said.
Jennie Suk, 27, has built a collection of around 25 blushes and enjoys experimenting with layers of creams and powders for that perfect rosy glow.
“A couple years ago, I probably only had one or two blushes — I would rarely use them. Now I can’t leave the house without blushing,” she said.
